Feel Good Finance.
Discover Your Money Animal
When it comes to money, why do we apply the same one-size-fits-all strategy? What you believe and how you feel about money shapes how you manage it (or don’t). Getting to know your Money Animal will put you on track to lasting financial wellness.
What is Money Animals?
We combed through behavioral and neuroscientific research to uncover the ways different people think about their finances. We identified the unique, psychological money mindsets of eight distinctive personality types that is Money Animals.
What Money Animal Are You?
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Money Ostrich
The spontaneous and easy-going Money Ostrich has a joyful presence and loves living life to the fullest. They know the value of keeping fun and finances balanced.
Strength: Positivity
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Money Horse
Strong and stabilizing, the Money Horse keeps its eye on life's obstacles. These are our supportive partners ready to share duties for the benefit of the relationship.
Strength: Dependability
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Money Elephant
The Money Elephant's life centers around family and community. They are steadfast and peaceable, count on them to act on behalf of the greater good of everyone.
Strength: Moral Compass
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Money Bear
Powerful, dominating and disciplined, Money Bears' actions come from love. They can comfortably balance available resources and generosity with safety.
Strength: Outcome Engineering
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Money Squirrel
The Money Squirrel is a clever and creative problem solver. They present a type of alert calmness to their scurry and are always prepared for what may come rain or shine.
Strength: Resourcefulness
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Money Beaver
Money Beavers can change their worlds. These motivated, hard-working Money Animals are a non-stop, multifaceted combination of willpower and ingenuity.
Strength: Goal Achievement
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Money Lion
Money Lions are highly intuitive, social creatures, in touch with their pride. Strategic and motivating, they can mobilize any group with a whisper or a roar.
Strength: Teamwork
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Money Phoenix
The Money Phoenix lives a life of unique self-expression. They are masters identifying tiny differences that will set them apart and make their ideas successful.
Strength: Resilience
